ARTICLE
As the global leader in smart, healthy and sustainable buildings, the mission of Johnson Controls is to reimagine the performance of buildings to serve people, places, and the planet. With the recent opening of its OpenBlue Innovation Center within its North American Headquarters in Glendale, Wisconsin, Johnson Controls’ customers now have access to an extremely powerful, high-tech learning center dramatically showcasing its holistic business approaches – and their real-world impacts. Johnson Controls commissioned creative strategy, branding, and experiential marketing agency Hyperquake to lead the highly ambitious design and architectural development of the new Innovation Center. Hyperquake’s leaders including Managing Director of Storytelling John McDaniel chose award-winning immersive multimedia company Fivestone Studios to develop the Center’s high-profile interactive elements and original storytelling content. “At Hyperquake, all of our design decisions, from architecture and experience design to tactics and content, are driven by our customers’ narratives,” McDaniel began. “After collaborating with Johnson Controls on its storyline, we created an experience journey, concepted each tactical storytelling moment, and developed the content strategy and framework. We then turned to our trusted partner Fivestone, to bring our concepts and the Johnson Controls story to life with their creative use of technology and interactive design expertise.” According to Fivestone Creative Director Ron Edelen, McDaniel’s initial briefing illuminated designated concepts for several of the Innovation Center’s spaces, where specific interactive installations were suggested. Fivestone’s assignment was to craft all the underlying programming and content, while also designing and building the digital storytelling experiences. Well-known for resolving giant-sized storytelling challenges using emerging technologies and patent processes, the firm’s multidisciplinary leaders for this project also included Executive Creative Director Traylor Woodall, Director of Innovation Justin Eslinger, and Producer Jennifer Bonior, among many others. Working closely with Johnson Controls’ leadership, Hyperquake devised a comprehensive visual design system unifying the brand and its key narratives. This guided the Innovation Center’s architecture and overall design, while also providing a clear story and framework for Fivestone to explore in its content and installations. For Fivestone, Edelen described a critical first step in the team’s approach to organizing the Innovation Center’s storytelling system: “In every touchpoint where customers interact with Johnson Controls’ content, our goal was to allow them to easily access the company’s vast product and service offerings. To facilitate this, we began by grouping products around building types, then organized product offerings down to system and application levels.” Edelen continued, “Developing our content accordingly to represent applications ranging from building exteriors to environments to interiors, our multi-screen, interactive touch experiences are also mapped to product hotspots throughout the Innovation Center. This groundbreaking work unleashes an unprecedented depth of customer conversations around product associations in every setting imaginable.” The center’s interactive installations pull from a centralized Content Management System (CMS) that is now managed internally by Johnson Controls. Fivestone designed the underlying software architecture and collaborated closely with Electrosonic for AV/hardware integration on system architecture. To learn more about Johnson Controls, please visit https://www.johnsoncontrols.com, and additional information on Hyperquake is available at https://hyperquake.com.
As the global leader in smart, healthy and sustainable buildings, the mission of Johnson Controls is to reimagine the performance of buildings to serve people, places, and the planet. With the recent opening of its OpenBlue Innovation Center within its North American Headquarters in Glendale, Wisconsin, Johnson Controls’ customers now have access to an extremely powerful, high-tech learning center dramatically showcasing its holistic business approaches – and their real-world impacts.
Johnson Controls commissioned creative strategy, branding, and experiential marketing agency Hyperquake to lead the highly ambitious design and architectural development of the new Innovation Center. Hyperquake’s leaders including Managing Director of Storytelling John McDaniel chose award-winning immersive multimedia company Fivestone Studios to develop the Center’s high-profile interactive elements and original storytelling content.
“At Hyperquake, all of our design decisions, from architecture and experience design to tactics and content, are driven by our customers’ narratives,” McDaniel began. “After collaborating with Johnson Controls on its storyline, we created an experience journey, concepted each tactical storytelling moment, and developed the content strategy and framework. We then turned to our trusted partner Fivestone, to bring our concepts and the Johnson Controls story to life with their creative use of technology and interactive design expertise.”
According to Fivestone Creative Director Ron Edelen, McDaniel’s initial briefing illuminated designated concepts for several of the Innovation Center’s spaces, where specific interactive installations were suggested. Fivestone’s assignment was to craft all the underlying programming and content, while also designing and building the digital storytelling experiences. Well-known for resolving giant-sized storytelling challenges using emerging technologies and patent processes, the firm’s multidisciplinary leaders for this project also included Executive Creative Director Traylor Woodall, Director of Innovation Justin Eslinger, and Producer Jennifer Bonior, among many others.
Working closely with Johnson Controls’ leadership, Hyperquake devised a comprehensive visual design system unifying the brand and its key narratives. This guided the Innovation Center’s architecture and overall design, while also providing a clear story and framework for Fivestone to explore in its content and installations.
For Fivestone, Edelen described a critical first step in the team’s approach to organizing the Innovation Center’s storytelling system: “In every touchpoint where customers interact with Johnson Controls’ content, our goal was to allow them to easily access the company’s vast product and service offerings. To facilitate this, we began by grouping products around building types, then organized product offerings down to system and application levels.”
Edelen continued, “Developing our content accordingly to represent applications ranging from building exteriors to environments to interiors, our multi-screen, interactive touch experiences are also mapped to product hotspots throughout the Innovation Center. This groundbreaking work unleashes an unprecedented depth of customer conversations around product associations in every setting imaginable.”
The center’s interactive installations pull from a centralized Content Management System (CMS) that is now managed internally by Johnson Controls. Fivestone designed the underlying software architecture and collaborated closely with Electrosonic for AV/hardware integration on system architecture.
To learn more about Johnson Controls, please visit https://www.johnsoncontrols.com, and additional information on Hyperquake is available at https://hyperquake.com.