ARTICLE
Falcon’s Beyond, a diversified global entertainment, consumer experience, and technology enterprise that accelerates intellectual property (IP) activations concurrently across physical and digital experiences, has named Toni Caracciolo as Executive Vice President of Marketing and Branding reporting to company President Simon Philips. An accomplished marketing professional with more than 30 years of relevant experience, Caracciolo will leverage her expertise to drive the strategy and execution of marketing, communications and brand management for Falcon’s multiple business sectors, brands and portfolio of IPs, globally. In this newly created position, Caracciolo will advance the strong momentum Falcon’s has established over the past year as the company launched multiple projects, initiatives, and experiences across its three core business units: Falcon’s Creative Group, Falcon’s Beyond Destinations and Falcons Beyond Brands. Her deep travel experience is particularly relevant to the planned future growth of Falcon’s Beyond Destinations. Through this division, earlier this year, Falcon’s opened both Falcon’s Resort by Meliá | All Suites Punta Cana and the adjacent Katmandu Park | Punta Cana, the first theme park of its kind in the Caribbean, together offering a unique “resortainment” hospitality experience. Caracciolo joins Falcon’s as the company embarks on the second half of an already successful year marked by multiple announcements of new entertainment content, consumer products and virtual platforms. The company recently announced the development of its first animated series, a preschool show featuring Boro the Yeti™, one of the breakout characters first introduced at the original Katmandu™ theme park in Mallorca, Spain. Falcon’s also debuted its first e-commerce consumer products’ website, Shop Falcon’s Beyond™, featuring a range of apparel, accessories, toys, and a new original trading card game based on the Katmandu franchise. The company also released its first mobile game, Katmandu: EtherMerge™ and debuted BEYONDLAND™ on Roblox. Before joining Falcon’s, Caracciolo was Vice President of Global Marketing at Visit Orlando, the official tourism association for Central Florida, the most visited destination in the United States and theme park capital of the world where she drove successful marketing campaigns that resulted in record breaking visitation. Prior to Visit Orlando, she served as Vice President of Sales and Marketing at SeaWorld Parks & Entertainment Inc. (SEA), where she oversaw all marketing and sales strategic planning, brand management, project implementation and result analysis across three SEA theme park Orlando brands: SeaWorld, Aquatica, and Discovery Cove. During her time at SEA, Caracciolo led the marketing to launch the company’s largest expansion in history, Antarctica: Empire of the Penguin, where her experiential integrated program won more than seven industry awards including the International Hermes Creative award and the Flagler Award.
Falcon’s Beyond, a diversified global entertainment, consumer experience, and technology enterprise that accelerates intellectual property (IP) activations concurrently across physical and digital experiences, has named Toni Caracciolo as Executive Vice President of Marketing and Branding reporting to company President Simon Philips. An accomplished marketing professional with more than 30 years of relevant experience, Caracciolo will leverage her expertise to drive the strategy and execution of marketing, communications and brand management for Falcon’s multiple business sectors, brands and portfolio of IPs, globally.
In this newly created position, Caracciolo will advance the strong momentum Falcon’s has established over the past year as the company launched multiple projects, initiatives, and experiences across its three core business units: Falcon’s Creative Group, Falcon’s Beyond Destinations and Falcons Beyond Brands. Her deep travel experience is particularly relevant to the planned future growth of Falcon’s Beyond Destinations. Through this division, earlier this year, Falcon’s opened both Falcon’s Resort by Meliá | All Suites Punta Cana and the adjacent Katmandu Park | Punta Cana, the first theme park of its kind in the Caribbean, together offering a unique “resortainment” hospitality experience.
Caracciolo joins Falcon’s as the company embarks on the second half of an already successful year marked by multiple announcements of new entertainment content, consumer products and virtual platforms. The company recently announced the development of its first animated series, a preschool show featuring Boro the Yeti™, one of the breakout characters first introduced at the original Katmandu™ theme park in Mallorca, Spain. Falcon’s also debuted its first e-commerce consumer products’ website, Shop Falcon’s Beyond™, featuring a range of apparel, accessories, toys, and a new original trading card game based on the Katmandu franchise. The company also released its first mobile game, Katmandu: EtherMerge™ and debuted BEYONDLAND™ on Roblox.
Before joining Falcon’s, Caracciolo was Vice President of Global Marketing at Visit Orlando, the official tourism association for Central Florida, the most visited destination in the United States and theme park capital of the world where she drove successful marketing campaigns that resulted in record breaking visitation. Prior to Visit Orlando, she served as Vice President of Sales and Marketing at SeaWorld Parks & Entertainment Inc. (SEA), where she oversaw all marketing and sales strategic planning, brand management, project implementation and result analysis across three SEA theme park Orlando brands: SeaWorld, Aquatica, and Discovery Cove. During her time at SEA, Caracciolo led the marketing to launch the company’s largest expansion in history, Antarctica: Empire of the Penguin, where her experiential integrated program won more than seven industry awards including the International Hermes Creative award and the Flagler Award.