ARTICLE
Written by Richard Saunders "You’re about to get an outlandish request from a client who is clearly insane,” began the invite for The Bezark Company’s “LIFE’S A PITCH” event. "Race the clock to imagine original attraction concepts that satisfy bizarre requirements and laugh with your colleagues as they try to do the same. Sharpies provided. Cocktails encouraged.” Photo Credit to Jacob Land at www.jslandstudios.com Creative play was in the air Wednesday as Themed Entertainment Association members packed the Bezark Company’s outdoor patio at sunset enjoying complimentary drinks and bites. Bezark, the experience design studio famous for spectacular attractions at theme parks, museums, and special events, held an evening of joyous creative charrette presided over by "venerable celebrity judge” and former TEA President himself, Adam Bezark. "You know that one attraction? The one that's been your favorite forever?” asked host Brett Jackson, introducing the TEA Master. “Adam made that.” Almost 100 creative professionals gathered to brainstorm, network and howl with laughter playing a new kind of creativity gameshow: “Best Possible Experience.” Invented by creative agency Live Action Attractions, this 60 minute interactive game billed as "the kooky creative concepts game for creators of experience,” excited the imagination and emboldened tonight's audience to create something great. Photo Credit to Jacob Land at www.jslandstudios.com So how does the game get the frequently introverted creative professional up on their feet and pitching? "Creativity thrives in environments of psychological safety,” says the game's creator, Brett Jackson. “Our game makes that achievable for the audience using three special safeguards.” All submissions are voluntary. All submissions are anonymous. And submissions should try to be terrible. A blank permission slip for creators and reminder that every great work of art "started out lousy." Photo Credit to Jacob Land at www.jslandstudios.com And pitch they did - of the ten selected concepts, nine creators took the stage to thunderous supportive applause. “We seek attraction concepts for the city of Las Vegas - who has declared a mandatory bedtime - now that scientists have proven gamblers lose twice as much when well-rested." All experiences will be judged on 3 criteria: “they must be authentically Vegas,” “they incentivize good, restful sleep,” and, of course, "they need an amazing name with Vegas and/or “sleeping” puns. “Example... 'Magic Mike - Zee Zee Zee',” quipped Lacy Campbell, the event’s witty co-host and the game's “master of merriment.” Photo Credit to Jacob Land at www.jslandstudios.com The game’s motto? “The worse it is. The better it is.” And if the smiles on members faces were any indication, the Bezark creativity event was very good indeed. The Bezark Company’s portfolio of attractions can be admired at https://bezark.com, The "Best Possible Experience" creativity gameshow can be found at https://www.LiveActionAttractions.com or played with surprise creative theme’s monthly at the immersive makers monthly meetup http://www.imagineerdowells.com ========================= Written by Richard Saunders Special thanks to The Bezark Company, Live Action Attractions, the TEA Western Division Events Committee, Communications Committee & Board Members
Written by Richard Saunders
"You’re about to get an outlandish request from a client who is clearly insane,” began the invite for The Bezark Company’s “LIFE’S A PITCH” event. "Race the clock to imagine original attraction concepts that satisfy bizarre requirements and laugh with your colleagues as they try to do the same. Sharpies provided. Cocktails encouraged.”
Photo Credit to Jacob Land at www.jslandstudios.com
Creative play was in the air Wednesday as Themed Entertainment Association members packed the Bezark Company’s outdoor patio at sunset enjoying complimentary drinks and bites. Bezark, the experience design studio famous for spectacular attractions at theme parks, museums, and special events, held an evening of joyous creative charrette presided over by "venerable celebrity judge” and former TEA President himself, Adam Bezark.
"You know that one attraction? The one that's been your favorite forever?” asked host Brett Jackson, introducing the TEA Master. “Adam made that.”
Almost 100 creative professionals gathered to brainstorm, network and howl with laughter playing a new kind of creativity gameshow: “Best Possible Experience.” Invented by creative agency Live Action Attractions, this 60 minute interactive game billed as "the kooky creative concepts game for creators of experience,” excited the imagination and emboldened tonight's audience to create something great.
So how does the game get the frequently introverted creative professional up on their feet and pitching?
"Creativity thrives in environments of psychological safety,” says the game's creator, Brett Jackson. “Our game makes that achievable for the audience using three special safeguards.” All submissions are voluntary. All submissions are anonymous. And submissions should try to be terrible. A blank permission slip for creators and reminder that every great work of art "started out lousy."
And pitch they did - of the ten selected concepts, nine creators took the stage to thunderous supportive applause.
“We seek attraction concepts for the city of Las Vegas - who has declared a mandatory bedtime - now that scientists have proven gamblers lose twice as much when well-rested." All experiences will be judged on 3 criteria: “they must be authentically Vegas,” “they incentivize good, restful sleep,” and, of course, "they need an amazing name with Vegas and/or “sleeping” puns.
“Example... 'Magic Mike - Zee Zee Zee',” quipped Lacy Campbell, the event’s witty co-host and the game's “master of merriment.”
The game’s motto? “The worse it is. The better it is.”
And if the smiles on members faces were any indication, the Bezark creativity event was very good indeed.
The Bezark Company’s portfolio of attractions can be admired at https://bezark.com, The "Best Possible Experience" creativity gameshow can be found at https://www.LiveActionAttractions.com or played with surprise creative theme’s monthly at the immersive makers monthly meetup http://www.imagineerdowells.com
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Special thanks to The Bezark Company, Live Action Attractions, the TEA Western Division Events Committee, Communications Committee & Board Members